Planning ahead is one of the best ways to ensure a project’s success. As you consider the type of support you may need to market your program or event, here are some common lead times to consider.
For marketing and communications project support, complete the Marketing & Communications Request Form.
How much lead time is required for marketing support?
| Project | Lead Time | Example(s) |
|---|---|---|
| Minor Web Page Updates | 5 days | |
| HTML Emails | 5 days | |
| Registration Forms | 5 days | |
| Newsletter Submissions | 5 days | |
| Social Media Posts | 5 days | |
| Major Web Page Updates | 2 weeks | |
| Mid-size Projects | 3-5 weeks | Ads, Booklets, Flyers, Digital Assets (email headers, banners), Event Collateral (signs, promo products), Graphics, Invitations/Event Marketing, Posters, Postcards, Press Releases, Webpages |
| Major Initiatives/Projects | 9-13 weeks | Viewbooks, Brochures, Program Guides, Marketing Research/Strategy, Multi-channel Campaigns, Trade Shows, Videos |