Brand and Visual Identity Standards and Logos

Washtenaw Community College strives to make a positive difference in people’s lives through accessible and excellent educational programs and services. In order to maintain the integrity of this mission, it is important that the college brand and identity remain clear and consistent. To support this mission, the visual identity standards have been outlined in this guide.

This guide is designed to define the Washtenaw Community College brand expression and aid in the creation of communication with its audience. Consistent use of these guidelines will bring a unified message to the communities it serves as well as its faculty and staff.

WCC Visual Identity Standards Guide, updated Aug 2012

Download the WCC Identity Standards Guide

Marketing welcomes questions about identity usage from employees and vendors.

Logos

The official Washtenaw Community College logo is the two-line stacked logo. This logo should be used in color whenever possible. This page includes downloadable versions of the college logo in the permissible colors. The EPS format is preferred for print usage and the PNG format is suitable for electronic presentations and online usage.

Marketing welcomes questions about logo usage and obtaining a department logo from employees and vendors.

Color

Please use the official WCC color palette.

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